Expert Finance Content That Drives Results
I write research-driven, journalistic, and engaging finance content (B2C and B2B) that helps businesses establish topical authority and thought leadership, generate leads from traditional search engines and LLMs, convert leads into paying customers, and improve the customer lifetime value (CLV) of existing customers.
Paul Owolabi
Finance Content Writer
I create quality finance content across the marketing funnel for B2B and B2C companies. I have produced articles, white papers, e-books, press releases, and guest blogs for financial advisors, payment companies, trading and investing platforms, lending and credit companies, and money management platforms.
My academic background in Accounting and Economics gives me the expertise needed to communicate complex concepts to both beginners and experts in a way that is informative, engaging, and valuable. Also, my content marketing, SEO, and GEO knowledge helps me design content pieces that generate business results.
Contributing to Your Content Marketing Success
Below are the services I provide for financial advisors, fintech companies, and financial blogs
Content Strategy
I create content strategies for finance companies new to content marketing and those revamping existing strategies. This covers defining content goals, understanding your ideal customer profiles (ICPs), outlining your ICP’s pain points, understanding the marketing funnel, conducting competitor research, performing a content audit (SEO and GEO), creating a content calendar, and defining tactics for content promotion and refresh.
Content Writing
I create content that aligns with the existing content strategy and achieves specific, measurable goals. My experience covers the following content formats: articles (short-form and long-form), whitepapers, ebooks, press releases, newsletters, and guest blogs. In terms of the marketing funnel, I produce content for the top (informative guides, explainers, industry insights), middle (comparison posts, how-to guides), and bottom (product guides, case studies, feature breakdowns) of the funnel. Furthermore, my experience covers topics like personal finance, retirement planning, financial market trends, payments (gift cards, white-label debit cards, embedded finance), lending and credit, macroeconomic analysis, fundamental analysis, technical analysis, traditional assets, and alternative investments.
Content editing
I polish existing content to make it more engaging and improve its performance based on the initial metric. This can involve rewriting for readability, optimizing for search engines and LLMs, adding more relevant data points, and updating old information.
Copywriting
I write website copy that helps you communicate your financial products and services to your customers (B2C), clients (B2B), and subscribers (B2B or B2C SaaS) in a language they understand. I use the AIDA approach to write copy that is rooted in a deep understanding of your customers (based on what you know about them and what I research about their online behavior).
Delivering Satisfying Results
Here what my clients say about my work
Paul is a dedicated freelancer writer that ticks off 3 important boxes my company looks for: He responds quickly, he does his research, and he over-performs when the content calls for it.
Justin Calderon
CEO, Mint Position
I have had the opportunity to collaborate with Paul Owolabi over the years. While there are many individuals who hold themselves out as content writers, Paul is so much more than a content. He is a creator of engaging content because he’s a gifted storyteller. Paul provides high-quality content writing services because he takes the time to understand his client’s needs. He is also receptive to feedback and minor edits. Paul always follows up with me in a timely manner. I enjoy working with Paul and give him my highest recommendation.
Marguerita Cheng
This is where a customer testimonial should go. Feel free to include whatever content you have.
Having worked with Paul on a number of projects for video and print, one thing has stood out to me: his responsiveness. He really takes time to listen to what I’m trying to accomplish and then helps me determine the best words to use. He then walks away and executes in a timely manner.
Chris Quinn
CEO, CQ Digital Media
Specialized Finance Content Writer and Strategist For Hire
Elevate your brand with professional content marketing services. Reach out today to discuss your content needs and get started.
Blog
Explore my latest insights about various financial and content marketing topics
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Demystifying Fintech: How Clear Copy Drives User Adoption
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Five Content Strategies Every Wealth Management Firm Needs
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