My Finance Writing Experience
Explore my background as a freelance finance content writer.
I started specializing in finance content writing in 2020 as a way to combine my training in content marketing and my educational background in Accounting.
Since then, I have produced content for the B2B and B2C clients of Mint Position (spread out across the US, UK, and the UAE), a fintech content marketing agency. These include Sarwa, Duckfund, NOW Money, Reloadly, Berkeley Payments, zendit, Daman Markets, Maly, and cio investment club.
My work has included producing articles, guest blogs, whitepapers, press releases, and newsletters. Through these, I have contributed to increasing NOW Money’s monthly traffic by 1,500%, providing 3,600 leads for Sarwa within two quarters, and generating 70+ B2B clients for Duckfund.
I also work regularly with Blue Ocean Global Wealth as a financial markets researcher, creating content pieces that serve as resources for various investor education and empowerment initiatives in the US. I have covered topics like retirement planning, tax planning, estate planning, wealth management, financial advisory, and personal finance management.
I have also deepend my knowledge about the financial markets by completing a Master’s Degree program in Economics. This has helped me to better understand how macroeconomic conditions affect specific financial markets, and this is evident in more financial markets analysis pieces.
Approach to Content Marketing
Discover my approach to content marketing
Focus on business metrics that matter
Content marketing is a lead generation and customer acquistion channel that should have measurable impacts that contribute to the company’s goals.
Reader-focused content
While SEO and GEO are important for content discovery, only content that engage readers will lead to business-relevant actions. I write primarily for people, and secondarily for algorithms.
Content is not only for traffic generation
Content marketing is not all about generating traffic, leads, and new customers. First, it is also an avenue for speaking to existing customers, helping them better understand and derive greater value from the services and products they are purchasing. Second, content marketing can help improve brand popularity, which can compound to more customers down the line.
Financial content has unique characteristics
Trust is the currency of finance and fintech. Therefore, finance content needs to be accurate, clear, factual (no marketing hype), compliant (disclaimers, risk warnings), and authoritative (backed by credible sources and data).
Core Values
Principles that guide my work with clients
- Clarity: I seek to understand your business and ideal customer profiles (ICP) to avoid producing generic content they can find somewhere else. At the content level, I ensure that the goal of each content piece is clear from the start.
- Responsiveness: I treat revision requests as fresh opportunities to produce more valuable content rather than an inconvenience.
- Long-term relationship: The more I work with a brand, the better I understand their business and the more value I can provide for them. This is why I seek to build a long-term relationship that produces signficant results over the years.
Elevate Your Finance Content Strategy Today
Ready to achieve your content marketing goals with quality finance content writing and strategy?