I create quality finance content that will build trust (through quality journalistic writing and industry knowledge), rank high on Google (due to search engine optimization), generate leads (by educating and engaging readers), and turn leads to consumers (by showing how your products and services solve their pain points).
I can make your existing content better with in-depth research, application of the best insights in Search Engine Optimization (SEO), and alignment of every content with overall marketing and business goals.
I can help you start (or restart) with a sound content strategy if you are not sure how to use content to grow your business or you have tried it before to no avail. By fixing things at the strategic level, I will help you achieve better results at the tactical and operational level.
First, I try to understand your brand and audience and ensure we are on the same page regarding deliverables. Apart from delivering quality content at the right time, I always keep the communication going to ensure that the end product has met your expectations.
I treat every content as a unique opportunity to help a specific brand communicate with a particular customer persona. Consequently, I ensure that every content has the maximum quality to drive results for the client. This means adequate research, good structure, SEO optimization, and consistent awareness of the unique characteristics of your brand and customer persona(s).
I aim to build a long-term business relationship with you such that I can understand your business as it grows and deliver the value you need at every stage.
With over seven years of experience in content writing, I integrate the best ideas in content marketing, journalistic writing, and behavioral science to craft content pieces that will help you connect with prospects, develop topical authority, and create meaningful customer relationships.
In addition, my academic background in Accounting (Bachelor’s Degree) and Economics (Master’s Degree in view) gives me a comprehensive understanding of the finance industry which translates to my ability to simplify complex topics, make “dull” topics engaging, and identify the micro implications of macroeconomic issues.
Paul is a dedicated freelancer writer that ticks off 3 important boxes my company looks for: He responds quickly, he does his research, and he over-performs when the content calls for it.
I have had the opportunity to collaborate with Paul Owolabi with Gifted Pen Writing Services. While there are many individuals who hold themselves out as content writers, Paul is so much more than a content. He is a creator of engaging content because he’s a gifted storyteller. Paul provides high quality content writing services because he takes the time to understand his client’s needs. He also is receptive to feedback and minor edits. Paul always follows up with me in a timely manner. I enjoy working with Paul and give him my highest recommendation.
Having worked with Paul on a number of projects for video and print and the one thing I really like is his responsiveness. He really takes time to listen to what I’m trying to accomplish and then helps me determine the best words to use. And then walks away and execute in a timely manner. Highly recommended
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