This is an online version of a document prepared for a presentation made at RCCG TLA’s marriage seminar titled “Financial Wisdom: Savings and Investment in Marriage.” Introduction NGX and tempting high returns The Nigerian stock market (NGX) has been producing Read more
Someone on social media joked that with the way the adoption of AI is going, only the politicians will not fear losing their jobs. Related to this, Fortune Magazine published a report (available on Yahoo Finance) about a software Read more
“Don’t put all your eggs in one basket.” If you have listened to an investment advisor for a minimum of 10 minutes, you are probably familiar with this statement. It has become a truism that diversification is essential to Read more
“He was supposed to be the Crypto President. Why is my portfolio down by 50%?” You have probably seen such laments by many crypto traders and investors on social media. Or perhaps you have seen pictures like this one showing Read more
An Example of Topical Authority in Practice In a previous article, we saw how Google’s algorithm updates (Hummingbird and Rank Brain) had changed the SEO game from a focus on keywords to topical authority. We also considered the benefits of Read more
We have already seen how content marketing can help fintech companies solve some of their pressing problems: regulations, cybersecurity, human touch, competition, early adopters and new customers. We also noted that a storytelling approach to content marketing – storytelling as Read more
Some Fintech Companies using Storytelling as a Content Strategy Content marketing is essential to the success of fintech companies. But content marketing is most effective when companies learn how to use storytelling – telling specific stories and using storytelling as Read more
Introduction Research by Hubspot reveals that seventy percent of marketers invest in content marketing, with 40% claiming it is a very important part of their strategy. Content marketing is prevalent in today’s business climate. But does it work? More importantly, Read more
Introduction The business world is a world of numbers, graphs, and charts. You can hardly succeed in any business environment if you don’t know how to design PowerPoint slides and create graphs and charts. There is a heavy focus on Read more
Some Fintech Companies That Understand Content Marketing In a previous post, we considered why content marketing is essential to the future of fintech. We discovered the top five challenges upcoming and established fintech companies face-regulations, cybersecurity, competition, human touch, and Read more