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Content to Customers: Companies Using Storytelling as a Content Strategy

In a business climate dominated by numbers, graphs, and data, financial advisors who want to excel need to employ the power of storytelling. There are two ways to gain clients with storytelling: telling particular stories like passion story, business story, product/service story, and customer story and using storytelling as a Read more…

By Paul Owolabi, 5 years ago
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From Content to Customers: A New Approach to Content Marketing

From Content to Customers: A New Approach to Content Marketing Introduction Research by Hubspot reveals that seventy percent of marketers invest in content marketing, with 40% claiming it is a very important part of their strategy. Content marketing is prevalent in today’s business climate. But does it work? More importantly, Read more…

By Paul Owolabi, 5 years ago
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