Someone on social media joked that with the way the adoption of AI is going, only the politicians will not fear losing their jobs. Related to this, Fortune Magazine published a report (available on Yahoo Finance) about a software engineer who lost his $150,000 job to AI and now Read more
We have already seen how content marketing can help fintech companies solve some of their pressing problems: regulations, cybersecurity, human touch, competition, early adopters and new customers. We also noted that a storytelling approach to content marketing – storytelling as a content strategy – is the best. What stories should Read more
Some Fintech Companies using Storytelling as a Content Strategy Content marketing is essential to the success of fintech companies. But content marketing is most effective when companies learn how to use storytelling – telling specific stories and using storytelling as a content strategy. Storytelling goes beyond telling your passion, business, Read more
Introduction Research by Hubspot reveals that seventy percent of marketers invest in content marketing, with 40% claiming it is a very important part of their strategy. Content marketing is prevalent in today’s business climate. But does it work? More importantly, what kind of content marketing works, and how do we Read more
Introduction The business world is a world of numbers, graphs, and charts. You can hardly succeed in any business environment if you don’t know how to design PowerPoint slides and create graphs and charts. There is a heavy focus on data and statistics. While there is nothing wrong with numbers, Read more
Some Fintech Companies That Understand Content Marketing In a previous post, we considered why content marketing is essential to the future of fintech. We discovered the top five challenges upcoming and established fintech companies face-regulations, cybersecurity, competition, human touch, and early adopters/new customers-and how content marketing could contribute to providing Read more
Introduction It’s no longer news that the fintech industry has been experiencing some tremendous growth in recent years. The industry was valued at $5504.12b in 2019 and expected to grow at a CAGR of 23.58% until 2025, according to the Global News Wire. Stats compiled by Fortunly show that fintech Read more
Technological advances have made the world a global village where businesses can now access markets beyond their immediate location. While this globalization has been the key to many businesses’ growth, it has led to intense competition. Many people have seen their “local monopoly” eroded by more intense international competition. Financial Read more
Last week, we looked at some articles that exemplify the use of storytelling as a content strategy. In my review of the articles, I pointed out what they did right and other things they could have done better. In this article, I want to illustrate what storytelling as a content Read more
In a business climate dominated by numbers, graphs, and data, financial advisors who want to excel need to employ the power of storytelling. There are two ways to gain clients with storytelling: telling particular stories like passion story, business story, product/service story, and customer story and using storytelling as a Read more