An Example of Topical Authority in Practice In a previous article, we saw how Google’s algorithm updates (Hummingbird and Rank Brain) had changed the SEO game from a focus on keywords to topical authority. We also considered the benefits of topical authority and how fintech companies can grow with topical Read more…
We have already seen how content marketing can help fintech companies solve some of their pressing problems: regulations, cybersecurity, human touch, competition, early adopters and new customers. We also noted that a storytelling approach to content marketing – storytelling as a content strategy – is the best. What stories should Read more…
Some Fintech Companies using Storytelling as a Content Strategy Content marketing is essential to the success of fintech companies. But content marketing is most effective when companies learn how to use storytelling – telling specific stories and using storytelling as a content strategy. Storytelling goes beyond telling your passion, business, Read more…
Introduction Research by Hubspot reveals that seventy percent of marketers invest in content marketing, with 40% claiming it is a very important part of their strategy. Content marketing is prevalent in today’s business climate. But does it work? More importantly, what kind of content marketing works, and how do we Read more…
Introduction The business world is a world of numbers, graphs, and charts. You can hardly succeed in any business environment if you don’t know how to design PowerPoint slides and create graphs and charts. There is a heavy focus on data and statistics. While there is nothing wrong with numbers, Read more…
Some Fintech Companies That Understand Content Marketing In a previous post, we considered why content marketing is essential to the future of fintech. We discovered the top five challenges upcoming and established fintech companies face-regulations, cybersecurity, competition, human touch, and early adopters/new customers-and how content marketing could contribute to providing Read more…
Introduction It’s no longer news that the fintech industry has been experiencing some tremendous growth in recent years. The industry was valued at $5504.12b in 2019 and expected to grow at a CAGR of 23.58% until 2025, according to the Global News Wire. Stats compiled by Fortunly show that fintech Read more…
The importance of personalization in marketing cannot be over-emphasized. Research from Bold Collective shows that 80% of people will do business with a brand that offers a personalized experience. Data from Evergage also shows that 99% of marketers believe personalization advance customer relationships. Today’s customers want to do business with Read more…
Creating Buyer Personas for Your Financial Advisory Business Buyer personas have been a hugely important solution to the problem of targeting in marketing. In today’s business world, there are two major types of marketing- inbound and outbound. With inbound marketing, businesses create content and messaging that attract their target audience; Read more…
In a previous article, we considered why financial advisors need to niche down to stay above the fray and build a loyal audience. The globalized economy and increasing technological advancements have increased the competition that businesses, including financial advisors, face. To succeed, financial advisors should carve out niches out of Read more…