From Content to Customers: A New Approach to Content Marketing Introduction Research by Hubspot reveals that seventy percent of marketers invest in content marketing, with 40% claiming it is a very important part of their strategy. Content marketing is prevalent in today’s business climate. But does it work? More importantly, Read more…
Examples of financial advisors who embrace storytelling Financial advisors who want to gain more clients must embrace storytelling. That was the highlight of last week’s article. In a world of numbers, graphs, and charts, financial advisors who want to excel and grain brand equity must embrace storytelling. Consumers love stories Read more…
Introduction The business world is a world of numbers, graphs, and charts. You can hardly succeed in any business environment if you don’t know how to design PowerPoint slides and create graphs and charts. There is a heavy focus on data and statistics. While there is nothing wrong with numbers, Read more…